Tuesday, April 10, 2007

Sony: like.no.other

If there is one company that has always fascinated me with their advertising, it's Sony. Granted, their step down from the pedestal of "Its a SONY" has been long overdue but its here. And if anything, their like.no.other campaign is probably one of the best ads I have seen on TV.

The ad is fantastic considering its a lot of colorful crazy balls running down a San Francisco street.

Its fantastic because the connection is simple. Balls represent colors. Sony TVs show you the best colors. I am so in love with this ad that everytime it airs (usually I sit around waiting for it almost!) I shut everyone up and crank up the volume.

Some trivia that I have picked up about the ad:

1. This is a real shoot. There is ZERO computer graphics in it. Several million points to Sony and the AD team for this. It makes the ad even more breathtaking.

2. The total number of balls used is 250,000 !! yup quarter of a million

3. The ad was shot in just ONE take. Obviously, with many different cameras catching many different angles.

4. Number of camera people used was 24. Usually, they shoot with just 4!

5. And if you love the background score, then its called Heartbeats, has been performed by Jose Gonzalez and goes like this:

One night to be confused
One night to speed up truth
We had a promise made
Four hands and then away

Both under influence we had divine scent
To know what to say
Mind is a razorblade

To call for hands of above to lean on
Wouldn't be good enough for me

One night of magic rush
The start: a simple touch
One night to push and scream And then relief

Ten days of perfect tunes
The colours red and blue
We had a promise made
We were in love

To call for hands of above to lean on
Wouldn't be good enough for me

And you, you knew the hand of a devil
And you kept us awake with wolves teeth
Sharing different heartbeats in one night

To watch the full ad in HD click below:

Sony Bravia AD

1 comment:

  1. Anonymous5:56 AM

    Niceeeee!Fun read!!